India Post – BSNL Partnership 

Introduction

          Delivery and collection of Telephone bills has been a traditional work, India Post has been doing for the then DOT and now BSNL, for long. Since the inception of BSNL as a Corporate body and subsequent implementation of “User Pay Principle”, charging of these services constitutes a sizeable amount of revenue under the “Retail Service” for Uttarakhand. Roughly the figures are as follows:

          Besides Uttarakhand circle has entered into a special agreement with BSNL for sale of Recharge Coupons, Top-up Cards, and ITC Cards through the vast network of about 2714 Post Offices in this state, with special focus on sale through Branch Post Offices. The agreement was signed on 7.12.07 with following main features: - 

(a)    The six SSAs of BSNL supply Recharge Coupons and Top-Up cards directly to the linked HPOs upto a fixed quota, without any advance payment. 

(b)    The HPOs further distribute the Cards to the Sub Post Offices and from there these Cards are sent to Branch Post Office level. 

(c)     All Departmental Post Offices have been directed that to keep only 20% stock with them and supply rest of 80% to the Branch POs in order to increase the sale in the rural areas. 

(d)      Additional stock of coupons is released by BSNL when sale proceeds of 50% of quota are deposited with them

(e)      All Branch POs have been given a fixed quota of sale of 40 Cards per month. 

(f)       Department gets a commission as decided at the HQs level. Incentive for sale of these coupons is given to the staff in accordance with Directorate letter No. 16-16/2007-08/BD&MD/P-II dtd. 13.12.200 7 

Sale progress as far

 Future potential

          On Successful testing of sale of Recharge Coupons with BSNL, it is proposed to open this business for other telecom players in the market, especially in the rural area. Expected market potential is as follows.

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